The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

it is now very important to wake up iconic messengers such as Smokey the Bear, to remind each of us that progress is personal and: “Only you can prevent forest fires.” Human-centered media ...

Promoting Smokey Bear to the forefront again in order to educate the public about prevention of human-caused wildfire ignitions is a good strategy – or to implement vigorous alternative fire ...

Smokey Bear’s middle name is not “the ... He’s known for his human expression, his jeans and his shovel. Forest preserve naturalists will lead programming to celebrate the exhibit ...

Zika virus hijacks the skin of its human host to send out chemical signals that lure more mosquitoes to infect and spread the disease further, new research shows. Zika virus hijacks the skin of ...

In a new ad from Arnold, the actor surprises Marea diners ... Matheson, known for playing Neil Fak in the FX series The Bear and for his passion for the culinary world, took part in the staged ...

If her research holds up, Field said eliminating eco-tourism as a driver of human-bear conflict in the Bella Coola Valley is important, because it can help re-focus attention on effective ...

Smokey Robinson will headline opening night of the 2025 Rochester Jazz Fest on Friday, June 20, at the Kodak Hall at Eastman Theatre. The nine-day festival, running from June 20-28, will also ...

So, just about anywhere you have brown bears and people, you have human-bear conflicts. In the contiguous US, brown bears, also called grizzly bears, have been a protected species since the 1970s ...

The future lies not in identifying people but in ensuring they are human. Hence, it is crucial to explore why proving humanness is more relevant than ever and how new methods are emerging to meet ...