The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Being in the great outdoors can be quite an experience. There is a palpable serenity in being one with nature and basking in ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

In a new ad from Arnold, the actor surprises Marea diners ... Matheson, known for playing Neil Fak in the FX series The Bear and for his passion for the culinary world, took part in the staged ...

Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million ...

Advertisers pull out all the stops for their biggest— and often most expensive—ads of the year. This year, ads reportedly sold for north of $8 million, a record price. Here is our round-up of ...

Has The Bear won a lot of awards? Yes Chef. The latest additions to the FX show’s trophy case includes Outstanding Lead Actor (Jeremy Allen White), Outstanding Supporting Actor (Ebon Moss ...

Smokey Robinson will headline opening night of the 2025 Rochester Jazz Fest on Friday, June 20, at the Kodak Hall at Eastman Theatre. The nine-day festival, running from June 20-28, will also ...