As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Smokey Bear tells us “only you can prevent wildfires ... This change of focus caused Smokey and his original campaign slogan, “Remember, only you can prevent forest fires,” to become ...

During wildfire season, Mangan said it is important for people to create a “defensible space” around their homes and properties. This involves clearing away dead and dry vegetation from roofs and ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Designed with a mix of humour and visuals, the billboards bear slogans like "You are the key to your safety", "After whisky, drive risky," "Slow down for a happy town," and "Normal speed meets ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

In Notre Dame's long, storied history of college football excellence, four words stand out to Fighting Irish faithful: "Cheer, cheer, for old Notre Dame / Wake up the echoes cheering her name.

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

Cogan also created slogans for the Soviet Jewry movement and a group that championed Modern Orthodoxy. In 1980, a Manhattan synagogue with a special outreach to unaffiliated Jews was looking for a ...