The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear logo.

Three years later she was a media star after giving birth to Hamish - the first polar bear cub to be born in the UK in 25 years. Visitor numbers to the park soared and its gift shop was stuffed ...

Nineteen paintings depicting Smokey Bear, the immensely popular symbol of the U.S. Forest Service’s wildfire prevention campaign, will be on display at four Forest Preserve District of Will County ...

Videos of Junjun playing have gone viral. Visitors to the Shanghai Zoo have fallen in love with Junjun, a one-year-old brown bear cub who enjoys playing with his favourite toy—a well-worn tire ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...