Smokey Bear made his first appearance on a wildfire ... “It puts the onus on each and every one of us to take a little bit of leadership and to think about safety for ourselves, our resources ...

Although public service advertising has worked in other contexts — we all have learned since childhood that Smokey Bear warns only ... Media Enterprise and Leadership at the University of ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Senate DOGE Caucus chair Joni Ernst (R-Iowa) has re-upped legislation to cut roughly $2 billion in taxpayer money spent on ...

Bruce Springsteen and Tom Morello performing in 2015 (photo: Lester Cohen / WireImage). The Bruce Springsteen Archives & Center for American Music will salute Smokey Robinson, John Fogerty ...

This Smokey Bear sign stands at the U.S. Forest Service’s Shasta Lake Ranger Station near Fawndale where the wintry weather shut down northbound Interstate 5. Winter storms that dumped rain on ...

Has The Bear won a lot of awards? Yes Chef. The latest additions to the FX show’s trophy case includes Outstanding Lead Actor (Jeremy Allen White), Outstanding Supporting Actor (Ebon Moss ...