Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

The DNR’s Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging and Smokey Bear ...

With funding from a United States Forest Service grant, DNR completed a project to wrap 10 fire cache trailers with colorful graphics, QR codes and Smokey Bear’s image to highlight wildfire prevention ...

Nineteen paintings depicting Smokey Bear, the immensely popular symbol of the U.S. Forest ... representations that highlighted natural resources conservation and forest fire prevention. Under Wendelin ...

Samy Arbid had a surprise guest hiding out at his Altadena home when he finally returned to the neighborhood after the Eaton ...

Samy Arbid had a surprise guest hiding out at his Altadena home when he finally returned to the neighborhood after the Eaton Fire. Cozied up in his crawlspace was a 525-pound bear. "We ended up ...

Samy Arbid told CNN he found a 525-pound adult, male black bear living under his Altadena, California, home after the Eaton Fire blazed through the city. The fire scorched more than 14,000 acres ...