Wildland Fire Division used federal grant money to wrap 10 cache trailers with prevention messaging, Smokey Bear logo ...

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Promoting Smokey Bear to the forefront again in order to educate the public about prevention of human-caused wildfire ignitions is a good strategy – or to implement vigorous alternative fire ...

Moore’s guide is now used to help all new Texas A&M Forest Service staff learn about their fire prevention operations and resources. The bronze Smokey Bear award was started in the 1950’s and ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Smokey Bear made his first appearance on a wildfire prevention poster in 1944 ... public appearances across the country at schools, fire stations and other events to spread his message.

In the name of those who through man’s carelessness perished in forest fires of the past; in the name of that host of men and women who are standing ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and sustain positive momentum leading to improvement, officials ...