Skittles is teaming up with Culver's for a cold, crunchy treat that's unlike anything I've seen before. While I might still ...

Skittles has released multiple iterations of its classic candy over the years, but there are some discontinued varieties that ...

Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...

Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...

You can celebrate the first day of spring by tasting the rainbow. Rita's Italian Ice & Frozen Custard introduced a new flavor Monday – Skittles. The flavor is inspired by the taste of a handful ...

The fluorescent red of Flamin' Hot Cheetos, the brilliant teal of Mountain Dew Baja Blast and the colorful rainbow of Skittles may soon be dimmed. The Food and Drug Administration is phasing out ...