For instance, a frilly full-length dress in a dark shade of purple doesn’t take too much forethought. All you have to do is add a pair of black thigh-high boots (or sandals) and a matching ...

Here, we speak to designers and color experts about this emerging color trend, who explain the benefits of embracing purple room ideas – whether the deepest shades of violet or much softer lilacs.

In storefront displays and on fashion runways, it's already clear that shades of purple are the trendiest colors for the upcoming season. But they’re not here just to stay in the wardrobe—they ...

"Purple has the shortest wavelength, dramatically impacting our parasympathetic nervous system. Shades like lavender have become synonymous with relaxation because they can lower your blood ...