There's no denying the staying power of Samsung's The Frame. The company struck gold in 2017 when it debuted the TV that blends in with your home decor and shows art pieces when not in use. As popular as the model has become,

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Our tech editors Mike and Henry explore three of the coolest new Samsung products at this year’s Samsung First Look event at CES 2025, featuring cutting-edge TVs, innovative gaming monitors, and personal assistant robots.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,