Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing ...

In today’s fast-paced, digitally-driven world, a successful marketing campaign is about more than just bright visuals and clever taglines; it’s about providing quantifiable value, building real ...

The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

Mother Dairy’s latest OOH campaign showcasing its range of ice creams has added the much-needed cool quotient into the ...

Rivian is tapping into its passionate owner base as part of its 1st full-fledged marketing campaign, which turns stories from real owners into ads.

That is what the Financial Standard MAX Awards is all about. 20 awards will be showcased, covering the leading agencies, campaigns, rising stars, teams and executives in financial services. Financial ...

Sponsors have always been a crucial part of sports. The growth of any sport, naturally attracts more sponsors, that in turn ...

The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase ...

For instance, if you’re selling marketing automation software ... such as Google’s Ad Variations or Campaign Experiments, or Meta Experiments, to ensure that separate individuals are exposed ...