Louisville's Yared Nuguse, who briefly set a world record in the indoor mile, appeared in an advertisement with Swiss running ...

CloudTec Phase makes the Cloudsurfer 2 look a little different from older On shoes, but fans of the aesthetic won't be ...

Following its much talked about Super Bowl commercial on Sunday, On is back with Sesame Street’s Elmo for a new campaign ...

John McEnroe was among those who questioned the severity of the hamstring injury that forced Novak Djokovic to pull out of ...

On, the Swiss sportswear label, continues to build its roster of players with Henry Bernet. The teenager joins a growing group that already includes major names like Iga Swiatek, Ben Shelton and ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to need a truly absurd premise ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On ...

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.