At the five-day trade show, Kris Kringle impersonators attended workshops on makeup and marketing, beard care and Santa ethics. More than 550 Santas answered a survey about playing the jolly old elf.

Here comes the real Santa Claus! Remarkable new high-tech images ... “This characteristic, combined with a thick beard, is very reminiscent of the figure we have in mind when we think of Santa ...

Jeff McMullen of Appleton keeps the Christmas Spirit going year-round. Meet Santa Mac on the eve of his induction into the International Santa HoF.