O nce upon a time, pickup trucks were simple utility devices commonly found on farms and in commercial settings where the cargo bed and hauling strength could be put to good use.

Ford, Rivian, Tesla, GM and Ram soon enough are all fighting to own the hottest new vehicle segment. But nobody's making any money.

A midsize Ram pickup truck, possibly a domestic version of the unibody Ram Rampage, will be built at Stellantis' currently ...