I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

“When it comes to [ram goat, ram sheep] … they urinate on themselves, and the ranking odour remains in the hair on their body. Sometimes you’re walking down the road, and you can smell them ...