But I would say when people think about brands, they tend to think about logos. And what I’m really ... and I think the PWHL and its forerunners, the CWHL, have really accelerated that pathway ...

Back in November, the PWHL announced their key dates for the upcoming season. Among those were the start of playoffs, the ...

Infrastructure. It’s the number one item the PWHL is looking for when examining the potential PWHL expansion markets. The league wants good facilities for their fans, and their players, for game days, ...

There were an untold number of other decisions that had been hurried during the six-month lead-in to season one, but team names and logos were the branding PWHL executives hoped would define their ...

If the PWHL plans to expand, they'll need to hire for every position...including new head coaches. Here's a look at some candidates the league may consider. If the PWHL expands in time for next ...

The rise in physical play came after the IIHF had PWHL officials outline their checking rules with an eye on establishing a new standard for the sport potentially in time for the 2026 Winter Games.

Body checking is becoming more and more familiar at the highest level of women’s pro hockey. Checking was previously banned ...

We apologize, but this video has failed to load. Any time a headline appears such as, “She Shoots, She Scores,” it’s an immediate trip to the box to serve two minutes in shame. That sort of ...

So while the number of players featured in the new PWHL: First Edition set that was ... before the nicknames and logos were finalized. And since Fillier is leading the rookie class of Season ...

As the PWHL schedule for the league’s second season approaches its midpoint, established talents like Marie-Philip Poulin are asserting themselves next to an exciting array of rising stars in ...