Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

BARGAIN hunters are going wild and racing to their nearest Primark store, desperate to get their hands on brand new, ...

Deb Taylor emerged empty-handed from her branch of budget fashion retailer Primark in Southampton, southern England, ...

Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

While I was standing there, one woman came to receive food and drink with no shoes on. She had been walking around on the ...

Posting on TikTok as @Beautyglowgirl, the content creator shared how shoppers can enjoy scents similar to high-end perfumes ...

Beauty fans have heaped high praise on Primark's affordable fragrances, suggesting the perfumes "smell just like luxury ...

If you're a fan of the UK sweetheart's laid back, preppy style, you won't want to miss out on this viral stripy top dupe that ...

Shoppers are going crazy over the £14 dress, with many saying it looks like its come straight from Rachel Green's closet ...

Deb Taylor emerged empty-handed from her branch of budget fashion retailer Primark in Southampton, southern England, ...

Seven of Britain's biggest chains have united to tell Rachel Reeves her tax hikes will lead to more devastating High Street ...

The garment getting plenty of attention is Primark's Cap-Sleeve Mini Dress. It is available in stores and online via Primark's Click and Collect service. Taking to TikTok, Primark's official ...