Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

The Duolingo mascot we all knew as the cute-looking green owl is now fictitiously dead and heartbroken netizens are expressing their condolences on the sorry news.

Duolingo has literally built its whole brand around its increasingly unhinged marketing stunts, with some being far more weird and heartbreaking than others.

Duolingo announced that its beloved Duo the Owl mascot is dead. Here's what we know and why Dua Lipa is reacting to the news ...

One day after Duo—also known as the Duolingo Owl—was proclaimed dead by the language learning app across social media, the brand released a shocking update about the mascot’s cause of death.

Dua Lipa has broken her silence about the untimely death of the Duolingo language-learning app's mascot Duo the owl, who had considered her his "unrequited love interest." ...

Now, Duolingo is leaning into the bit, fueling speculation with cryptic responses and playful accusations aimed at the Canadian rapper.

Then, Duo was given a funeral and an obituary a short time later with a sly note that the team was investigating “Jimmy”—a ...

Duolingo has replaced its social media profile photos and app icon to an image of the dead owl, with Xs for eyes. A TikTok ...

Duolingo has stunned the internet with a shocking announcement: its beloved green owl, Duo, is no more. Yes, you read that ...

Some respite in these trying times is all you can hope for. I have footage of the Duolingo Owl dying https://t.co/HncVsofntV ...

"It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead," the company shared in a post on social media. "Authorities are currently investigating his cause of ...