After launching the hair and body fragrance mist and fragrance-inspired body care items, Moroccanoil has announced the launch of its first perfume.

You know that hair product you have that leaves your mane smelling like luxury and always gets you compliments? Whether it’s your shampoo, your styling product or hair oil, every time you use it you just can’t get enough of the scent—you almost wish you could bottle it up and wear it as a perfume.

Fronting the Mikael Jansson-lensed campaign is Adria Arjona, whom Tal said “captures that feeling of being an original. We knew she was the perfect Moroccanoil muse — she’s striking, she has a natural beauty, she grew up immersing herself in new cultures and she’s multicultural through travel.”