How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

W ith her characteristic boldness and avant-garde flare, Lady Gaga's much-awaited album Mayhem was released. Gaga, who is ...

A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than just making language learning accessible—it’s also mastered the art of ...

In the viral video that has more than 10 million views, they reveal who's in the owl costume. "Since we're all gonna die, there's one more secret I feel I have to share with you," the sound plays as ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

We're only a couple days away from the potential ban of the popular video sharing app TikTok from the U.S. We've seen content creators and content ...

Popular TikTok accounts such as DuoLingo shared trade secrets before the app went dark in the US, while creators confessed to ...

Duolingo’s owl mascot is a stern taskmaster, constantly hounding you to study and study some more (if you know, you know). Andy Meek is a reporter based in Memphis who has covered media ...

Duolingo spends a lot of time and money on brand marketing, which has been paying off. Even people who don’t use the app are probably familiar with its lovably unhinged mascot, Duo the multilingual ...

Americans have turned to the language-learning app Duolingo to study Mandarin and the Chinese social app RedNote as a ...