The Coca-Cola Company is reportedly reviewing its $4 billion US media account, and has shortlisted incumbent WPP and Publicis Groupe. According to media reports, the account has been with WPP ...

All year-end and CSV data is "as traded on the day" and ignores corporate actions (e.g. share splits) ...

ACKO has unveiled an AI-generated Out-of-Home (OOH) campaign in Bangalore, Mumbai, Delhi, and Hyderabad. The campaign’s AI-generated visuals based on messages, such as “SAVINGS SO FINE ...

The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.