Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

Social media influencers as well as popular pages are a driving force behind consumer behavior in the age of ... prices for ...

Additionally, online brand advocacy correlates positively ... The findings highlight the evolving nature of consumer behavior showing how there has been a shift from traditional loyalty to advocacy.

Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.

Advances in technology are causing micro shifts that retailers need to be aware of to maintain competitive advantage ...

While only 5% of survey respondents said they trusted Temu, 53% of the consumers still said they shopped at the China-based ...

The authors of the report concluded that for advertisers and brands, diversifying search media beyond legacy search engine ...

The high street continues to face unprecedented challenges, from the rise of online shopping to fluctuating consumer ...

Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...