But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

We put together a laid-back list of stylish and affordable options to amp up your wardrobe and enhance your silhouette — ...

The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and ...

Styles come and go, changing with contemporary influences, some of which may seem fresh and new, while others draw upon older ...