For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years.

prior to that night's championship football game, to once again voice his concern about NIL. “All I’m saying? The people out there need to know this model is unsustainable,” Saban said.

Texas Roadhouse in Tempe is set to host an Arizona State football fan gathering and meet-and-greet to benefit the school's ...

Dr Pepper was one of the first major national brands to integrate current college athletes in its advertising when name, image and likeness rules changed in July 2021 when it featured DJ ...

and Likeness (NIL) has added another layer of complexity to college football, and Georgia has embraced it with the same mindset: you earn what you get. Unlike some programs that may give players ...

Beck built a name for himself at the University of Georgia. He sat behind Stetson Bennett for years, then exploded onto the ...

Meanwhile, Cavinder has been viewed as one of the top NIL earners in all of college athletics over the past few years. In 2022, Forbes reported that Hanna and her twin sister Haley had made upwards of ...