Caitlin Clark signed a record eight-year Nike deal worth $28million in April. The bumper contract is the richest in women’s ...

The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

End of Year Scores specials ahead of Boxing Day this week, and we’ve found some of the best-selling items starting at just $9 ...

Below is Sports Illustrated's Kicks On SI's list of the ten best post-holiday sneaker deals of 2024. adidas AE 1 Low "Nick's ...

According to The Assist Network, Nike took a $27 billion hit to its market value after a lackluster sales quarter, with many crediting the loss to a lack of focus on Clark's brand.

One young fan's Christmas Day was made after getting Paige Bueckers' Nike PE shoes, and Bueckers loved the fan's response.

With three seconds left on the clock, the score knotted up at 58 — the fifth tie of the fourth quarter — Notre Dame had the ball and ...

Caitlin Clark has been named the AP Female Athlete of the Year after raising the profile of women’s basketball at the college ...

As we’ve come to expect from the retail giant, THE ICONIC has once again dropped their mammoth Boxing Day sale early.

Whether remixed by a superstar musician or reimagined by an influential fashion label, countless captivating collaborations ...

The basketball world is shifting, and the women's game is at the forefront of that evolution. A'ja Wilson, the dynamic ...

It’s been more than 20 years since the City of Palms hosted girls basketball games, but with college and WNBA popularity ...