In 2003, James began his partnership with the company by signing a record-breaking $87 million contract. In 2015, LeBron signed a lifetime deal with Nike, which is estimated ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA's first active player to reach billionaire ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.