Dillingham's connection to Nike isn’t new. As a standout guard for the Kentucky Wildcats, a Nike-sponsored school, he ...

The NBA's Future Starts Now initiative returns with EYBL Session I in Mesa, spotlighting the nation's top high school ...

Reggie Miller used Air Jordans to troll Michael Jordan during NBA Playoff games, and it surprisingly led to a sneaker deal ...

South Carolina’s MiLaysia Fulwiley will join Kim Mulkey and Flau’Jae Johnson at LSU. The schedules for women’s basketball in ...

The decision is a big blow to Under Armour and, more specifically, the Curry Brand. The sub-brand launched in partnership ...

The Nike KD 18 "Soft Pearl" has arrived, and while the color is a softer tone, the silhouette is one that presents strength.

"These shoes are well-made, high-quality, comfortable, and have all the colors needed to pull off any outfit." ...

With his iconic line of shoes, Michael Jordan continues to dominate the business world, even decades after his retirement. In 2024, Jordan earned an estimated $300 million, surpassing the earnings of ...

In what is likely the biggest uniform announcement since the introduction of Color Rush a decade ago, the NFL will introduce ...

A'ja Wilson, Las Vegas' team leader and two-time WNBA champion, took to social media on Friday to tease not only the new ...

The plan needs to overcome questions about funding and the stadium site. Backers also need an owner willing to spend billions ...

On Friday, former NBA star Carlos Boozer expressed his frustration about Shedeur Sanders' NFL Draft nightmare.