Nike's Legendary Air Max 1s That Shoppers Have Dubbed the 'Best Everyday Shoes' Are Nearly 40% Off Right Now
A new pair of Nike sneakers could be in your future. The Swoosh brand has been quietly going live with markdowns over the ...
The Nike Air Max Dn8 Is the Boldest, Bounciest Air Max in Years
A direct sequel to last year’s Air Max Dn, the Dn8 builds upon its predecessor’s foundational “Dynamic Air” technology, which employed a new four-tubed Nike Air unit in th ...
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The Air Max 90 Just Cemented Its Legacy as Nike’s King of Camo
In celebration of its 35th anniversary, Nike appears to be lining up a massive year for one of the most famous sneakers of all time – the Air Max 90, especially for camo and tactical aesthetics fans.
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How storytelling is at the heart of the Nike brand
A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...