Here’s everything you need to know about the new line and its potentially massive implications for the biggest sportswear brand on the planet. Nike has previously sold dark colored sweat shirts with ...

In this exclusive interview with Fortune, Nike's newly appointed CEO Elliott Hill shares his vision for the iconic sportswear brand's future. From intern to chief executive, Hill's 30+ year ...

Nike has released its most advanced Pegasus running silhouette yet with the all-new Pegasus Premium. The reimagined model from the 1982-born Pegasus series features Nike’s first-ever sculpted ...

Update: Back in mid-December we previewed a new Swarovski x Ja Morant x Nike project, a follow-up to the trio’s Ja 1 from last year. While the group is set to rejoin for NBA All-Star Weekend ...

Frances Tiafoe is gearing up for the 2025 Australian Open in Melbourne. The main draw of the Grand Slam event will be announced on Thursday, January 9. The American hit the practice court sporting ...

A'ja Wilson and Cameron Brink both showcased fashionable looks while at the NBA Paris Games on Saturday night. Sitting ...

Brooks Koepka and Tony Finau continue to carry a Nike Vapor Fly Pro 3-iron that's developed a cult ... It’s one I’ve had in the bag since 2015, and I don’t think it’s going anywhere ...

The NBA’s 2023 most valuable player and last season’s top European goal scorer aren’t Nike NKE-0.97%decrease ... status that can juice demand for a brand.

Caitlin Clark fans got jokes for A'ja Wilson's supporters after ... and fans will be waiting how Nike can continue to build up her brand.

How has a company with nowhere near the name recognition, flashy marketing muscle, or gigantic revenues of Adidas or Nike continued winning market share in the super-competitive athletic and ...

The immediate dot connecting linked 2025 Pro Bowl Quarterback Russell Wilson to Vegas. Wilson went 6-5 as the Steelers' starter this year with over 2,400 yards, 16 TDs, and 5 interceptions.