They've taken on some seriously saturated markets this year - and now the Kmart team is tackling one of the most competitive yet.

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

The Hero Kit is a makeup minimalist’s dream! It includes five award-winning products that belong in every makeup bag,” Brown ...

She stunned in a dreamy custom Vivienne Westwood gown as she revealed her haircare brand will be available in the beauty ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

We consulted multiple makeup artists and beauty enthusiasts for ... a great color payoff and has a hint of shimmer for extra glow.” Mini palettes — which I define as containing six colors ...

And because I live in an apartment with a dark, cramped bathroom, I’ve found a lighted makeup mirror to be especially indispensable for making sure my makeup is seamless, blended, and correctly ...

Several of the lip plumpers I tried — from the Makeup by Mario MoistureGlow Plumping Lip Serum and the Tarte Maracuja Juicy Lip Plump — have gone on to achieve peak TikTok fame. However ...

We want a hydrating formula that gives a real glow—that’s what this blush does,” Fine says. When you're looking for makeup for mature skin, replace your powders with cream versions, but don’t feel as ...

These shorties now tout the “no-makeup” makeup look ... Charlotte Tilbury's Unreal Skin Sheer Glow Tint Hydrating Foundation Stick is a hydrating hybrid of lightweight foundation and a ...

Strawberry- and latte makeup were tailor-made for minimalists ... What better way to get pumped for Coachella than with a bright neon green glow-in-the-dark manicure? A far cry from the neutrals ...