The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers ...

In Selena Gomez’s world, blush is a big deal. Her makeup brand, Rare Beauty, has been launching cult-loved formulas in the ...

Over the past three years, makeup provocateur Isamaya Ffrench has built a beauty universe that breaks the mold—her brand, ...

Inspired by the captivating beauty of nature, the autumn/winter 2025 men’s collection takes you on a journey through stunning mountain and valley landscapes ...

Post continues below. We're in a brand-new aesthetic era — and we're witnessing the birth of a 'new look'. And it can be spotted on the faces of almost every celebrity you follow.

“One of the first steps in achieving a dewy makeup look in the winter is to start by exfoliating and hydrating the skin properly, prior to any makeup application. Skin needs to be prepped to ...

With celebrities like Hailey Bieber and Zendaya advocating for a glowing, natural aesthetic ... opting for subtle tweaks that enhance natural beauty while maintaining their unique features.

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.

(She’s since switched to a more work-appropriate lilac silicone case.) I asked why she thought aesthetic phone cases might be coming back. “It feels weird to say we have a limited number of ...

This year, another big trend is set to emerge, and it’s the fisherman aesthetic. Think oversized ... and a little nostalgic,” said Asaad. “The beauty of this trend is its accessibility ...