Moral maturity Persuasion, in other words, takes a lot of juggling: In addition to making strong persuasive arguments, a persuader also has to avoid threatening the other person's need for self ...

Abolitionists put forward a wide range of approaches to end slavery, from moral persuasion to boycotts to the endorsement of violent rebellion. Read profiles of three of the movement's prominent ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...