In the world of UFC, sponsorships play a crucial role in shaping the brand’s image and athlete partnerships. From energy ...

Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a ...

UFC ®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster ...

CORONA, CALIF. — Monster Beverage Corp. executives said they are encouraged by the long-term global forecast for energy drinks, despite slowdowns in US convenience channels last year that ...

Monster Energy Yamaha MotoGP took the covers off their 2025 colours in Kuala Lumpur on Friday, staging a star-studded event alongside new Yamaha stablemates Prima Pramac Yamaha. For Fabio ...

Monster Beverage (NASDAQ ... Executives acknowledged softness in the energy drink market this year, with smaller brands expanding distribution but struggling with sales velocity.

Executives acknowledged softness in the energy drink market this year, with smaller brands expanding distribution but struggling with sales velocity. Warning! GuruFocus has detected 4 Warning Signs ...

Anheuser-Busch InBev is making a play in the US energy-drinks category through a tie-up with sports-nutrition and supplements group 1st Phorm. The companies will work together to launch an ...

Sugary beverages like sodas and energy drinks are designed to be hyper-palatable, laden with extravagant amounts of sweeteners to stimulate pleasure centers in the brain. In fact, according to a new ...

The Federal Trade Commission said Friday that it is suing PepsiCo for illegal price discrimination, alleging the food and beverage giant gave an unnamed retailer more favorable prices than its ...