Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...
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At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
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A History of Nike and the Brand's Athlete PartnershipsNike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...
This week’s best ads blend cinematic ambition with cultural cachet. McDonald’s lets fans ‘Order Like Stormzy,’ The Last Crescendo turns a boxing rivalry into an opera-worthy spectacle and Jordan Brand ...
Ahead of Super Bowl LIX, Hurts came onto the field for pregame warmups and created quite a buzz due to the cleats he was ...
From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...
Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...
David Yurman, America's foremost luxury jewelry brand, is pleased to unveil its Spring 2025 Chevron campaign, starring ...
Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.
Philadelphia Eagles quarterback Jalen Hurts made a statement at Super Bowl LIX with his performance and footwear.
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