Mattel has immortalized Oklahoma-born ballerina Maria Tallchief with a new doll in its "Inspiring Women Barbie" series.

The National Toy Hall of Fame, located inside The Strong National Museum of Play in Rochester was established in 1998. Meet ...

ROCHESTER, N.Y. -- My Little Pony finally made it to the winner's circle. After years as an also-ran, the pastel-colored ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Television in the 1970s television offered viewers some of the most memorable characters in American TV viewing history: ...

The Atari Flashback with the original games can still be bought today for around £80. But what other toys enthralled the children of the 1970s? Launched in 1970, the Nerf Ball was billed as the “world ...

Age 3 is when toddlers really start to have strong opinions about the types of toys they want, inspired by favorite characters, budding interests and big imaginations. Not only do they have ...

She has reported on retail bankruptcies, including Toys R Us and A&P; retail launches and turnarounds, and the phenomenon known as Paramus, N.J., ...

eventually. Photo by Fisher-Price via Getty Images. Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can. According to one report, the studio has ...