A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

The collectible dolls for the upcoming film listed the wrong website on their packaging—directing consumers to an adult film site.

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn site.