In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

Here's a running list of movie-inspired clothing, beauty products, homeware, games and collectibles from brands like Crocs, ...

A public event to celebrate the launch of the Maria Tallchief Barbie is set for 10 a.m. Nov. 18 at the historic Constantine ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today introduced Extended ID in limited availability, a solution that empowers brands to extend identity tracking for up to ...

A toy industry veteran, she has extensive experience managing businesses and building brands across Europe, Asia, and North America, leading high-performing teams at notable multi-national ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Chu, reportedly cost $145 million. Its marketing campaign featured collaborations with multiple brands outside of Mattel, including Stanley, Crocs, and H&M. No one directly attached to the film has ...

Yes, one of the world’s top toy companies “accidentally” listed a porn site instead of a movie webpage on its line of WICKED ...

The Barbie® DreamHouse™ is now the StreamHouseNEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- This holiday season, Verizon and Barbie®, today ...

A villain has returned as Mattel has unveiled their latest Creations Exclusive release with the Masters of the Universe Origins Geldor ...

However, this latest gaffe could harm an entire brand. Mattel is one of the most popular toy and entertainment companies, ...