The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...
An undetected error on packaging for toys inspired by the movie version of the “Wicked” musical sparked outrage when it directed young buyers to a porn site instead of the film’s landing page.
Mattel made a mistake that hasn’t been so popular. This weekend, social media users shared images of Wicked dolls they bought ...
Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.
Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...
Chu, reportedly cost $145 million. Its marketing campaign featured collaborations with multiple brands outside of Mattel, including Stanley, Crocs, and H&M. No one directly attached to the film has ...
Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...
A villain has returned as Mattel has unveiled their latest Creations Exclusive release with the Masters of the Universe Origins Geldor ...
Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids’ Anna Carugati at MIPJunior, discussing the toy giant’s evolution into an IP-driven ...
Mattel's packaging for its "Wicked" movie doll lives up to its name, but not in a good way. The toy manufacturer is apologizing after mistakenly including a web address for a pornographic site on ...