Consistency, especially at scale, is what allows a brand to move from trusted to generational. Masafi’s infrastructure has ...

In partnership with Emirati artist Mariam Abbas, Masafi unveils its Ramadan packaging to tell a story of resilience, unity ...

Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, ...

The limited-edition packaging, created in collaboration with Emirati artist Mariam Abbas, pays homage to the UAE’s cultural ...

Masafi, the UAE’s pioneering bottled water brand, is marking the holy month of Ramadan with a special-edition packaging, created in collaboration with Emirati artist Mariam Abbas. The design ...

Iconic homegrown brand partners with Emirati artist Mariam Abbas to tell a story of resilience, unity and tradition.

In line with the UAE’s Net Zero 2050 goals, Masafi ensures that each bottle not only offers the refreshing taste of Masafi mountain water, but also contributes to a greener, more sustainable future.

Major roads across Abu Dhabi will be temporarily closed as the UAE Tour cycle race passes through the city on Saturday. Organisers and the Integrated Transport Centre (ITC) have told motorists in the ...

Masafi, one of the leading FMCG brands in the region, recently hosted a fun-filled afternoon for mothers to highlight the healthy attributes of its Masafi Select Basmati Rice. The event ...