The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

For one, look beyond media mix models and get real about incrementality,. the actual sales lift driven by advertising.

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

This new approach blends the visibility of high-quality media impact with the vibrancy and variability of smaller, deeper ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Pinterest reported $1.2 billion in Q4 revenue, an 18% year over year increase – and its first-ever billion-dollar quarter.

Go, go be there, right? And so I think it’s time we evolve SEO to be full funnel. We gotta start thinking about user intent, what users want, do real marketing. It’s not enough to focus on ...

Innovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

Q4 2024 Earnings Call Transcript February 6, 2025 Pinterest, Inc. beats earnings expectations. Reported EPS is $2.68, ...

Management updated fiscal 2025 guidance, projecting organic net sales to decline 2%-4% and adjusted EBITDA to remain flat year-over-year. They anticipate a sequential improvement in gross margin and ...