While some instances of the Mandela effect were subtle, like a misspelling in a popular brand name or logo, others were completely out of left field, like people's memories of a nonexistent quote ...

This mix-up likely comes from other popular brands incorporating "Jiffy" into ... Reality: No headset. One recent Mandela ...

Time also plays tricks on memory. Many popular examples of the Mandela effect come from childhood, such as the misperception that there’s a peanut butter brand called Jiffy—it’s Jif—or ...

Experts don't know exactly what causes the Mandela effect, or false memories shared by a group. It may happen when your mind blends events and images or tries to fill in gaps with prior knowledge.

According to Cleveland Health, the Mandela Effect is when a group of people misremember ... every day but failed to notice ...

logos and brands, other cultural touchstones and even the Bible itself are not what they once were. Is an incomprehensible or supernatural force somehow ‘editing' history?" "The Mandela Effect ...

Another explanation of course is that they’ve been exposed to the VME version of C3PO given the nature of Internet phenomenons and the fact that the Mandela Effect has been covered in the media.

Whole crowds can also collectively remember things incorrectly – this phenomenon goes by the name of the Mandela effect. It is named after the fact that many people thought that Nelson Mandela had ...