Not sure where to shop during AAPI Heritage Month? We’ve got you covered with 20 products from AAPI-owned brands including a ...

I’ve always liked to play around with make-up, so writing this column is a dream. Testing products and trying new trends and ...

The combination of florals and a pop of color defines a summer dress. Wear this dreamy halter number casually with some sandals or dressed up with a pair of strappy heels. Accessories like hoop ...

Candice Swanepoel and Joan Smalls starred in the Tropic of C by Candice Swanepoel summer collection for campaign for Victoria ...

When it comes to manicure trends, Hailey Bieber never disappoints. Working with nail artist Zola Ganzorigt, Bieber has ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

They're usually touted in winter since they're an absolute blessing for chapped lips, but they also work well in spring and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Amazon's Summer Beauty Haul 2025 has arrived, running now through May 11, and the best K-Beauty deals in particular are ...

Miley Cyrus has been in the spotlight since she was 14 years old, which is also how long she's been debuting major beauty ...

Beauty launches to know, from fragrance debuts and next-gen skincare drops to new SPF products for sunnier days.

For those who prefer a hint of color, today’s lip oils offer more than just hydration. With shade ranges that rival sheer ...