Yet as for its most recent sale of the 65-year-old Venezuelan rum brand, Diageo shared its reasons were strategic. "The sale of Cacique reflects Diageo's strategy of maintaining a sharp focus on ...

Diageo has disposed of its second rum brand in six months with the sale of Venezuelan brand Cacique to French spirits group La Martiniquaise-Bardinet. The deal comes after Diageo offloaded Venezuelan ...

Fortitude Drinks, the distribution arm of Fortitude Spirts Group has secured exclusive distribution rights for the Venezuelan rum brand Pampero in the UK. This partnership will provide UK ...

Diageo has offloaded another spirits brand, selling Cacique rum to La Martiniquaise-Bardinet. The financial terms of the deal, struck through La Martiniquaise-Bardinet’s Spanish arm Bardinet S.A., ...