It's not the first time savvy entrepreneurs have marketed canned air to tourists. Similar products have been sold at vacation ...

purportedly captured straight from the source among the rolling hillsides and lush landscapes of Lake Como, Italy. The “luxurious souvenir” is the brainchild of Italian communications firm ...

Visitors to Lake Como can now take home an airy keepsake from the picturesque northern Italian resort -- a sealed can of air.

Empty cans containing 'Lake Como air' are being sold at the Italian ... which are purchased in the Netherlands and sealed in Italy, dates back to a century ago when French artist Marcel Duchamp ...

But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 ($11) apiece. Each can is said to contain ...

Now there's a new item they can take home that is turning heads and raising eyebrows: sealed cans of “Lake Como air.” The cans, sold by the communications company ItalyComunica, are priced at ...