Tourists visiting Italy’ s picturesque Lake Como can buy magnets or postcards to remember their trip – or now, the all-new ‘Lake Como Air ’ trapped in a can for €9.90 (£8.25).

For tourists returning from vacation, a phone full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.

Discerning breathers everywhere can now inhale some of the most luxe air on the planet, purportedly captured straight from the source among the rolling hillsides and lush landscapes of Lake Como, Italy.