The study, in the Journal of Marketing, is titled "AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators" and is authored by Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura.

Hybrids have been around only for a couple of decades, but in that time their popularity has grown exponentially. Now you can even find even the best players in the world with more hybrids than ...

The study, forthcoming in the Journal of Marketing, is titled “AI-Human Hybrids for Marketing Research: Leveraging LLMs as Collaborators” and is authored by Neeraj Arora, Ishita ...

Some can do it better than others, but there are also clubs that can help. If you’re looking for the best hybrids for playability, you’re in the right place. For GOLF’s ClubTest 2025 ...

It’s also a flat-out bonkers, slapstick action-comedy about a kung fu-kicking, human-dog hybrid cop who uses wisdom to outsmart and change the hearts of bad guys hoisted by their own petard.

If you’re an astrology girlie, a big fan of personality quizzes, or someone who deeply identifies with their Myers-Briggs type or Enneagram, then you need to check out Human Design. It’s a ...

Subaru used the 2026 Chicago Auto Show to introduce the 2025 Forester hybrid, addressing a hole in the compact SUV's powertrain lineup. Later this year, the smaller 2026 Subaru Crosstrek will go ...

After creating a buzz around EVs, Mahindra plans to expand its powertrain line-up to include various hybrid technologies. Sources familiar with the matter indicate that the company is exploring ...

Cognitively normal human brain samples collected at autopsy in early 2024 contained more tiny shards of plastic than samples collected eight years prior, according to a new study. Overall ...

There have been hybrid Subaru Crosstrek models before, but they were slightly different. The 2014–16 Crosstrek Hybrid was a relatively unsophisticated 160-hp hybrid that had a single 13-hp ...

Along with the hybrid tech, the Yamaha FZ-S Fi Hybrid comes with additional features like single-channel ABS and traction control for added safety. It weighs 300 lb (136 kg) and has a 3.4-gal (13 ...

The Prius is synonymous with hybrid vehicles, and in the 25 years since its stateside debut, Toyota has sold more than six million of the prudent and popular hatchbacks. The plug-in electric ...