During his 33-year retail career, Johnnie Boden has excelled at many things, from pear-print skirts to childrenswear to ...

Successful retailers understand their customers. Boden, the UK-based online apparel retailer, is doubling down on its commitment to customer-centric decision-making by leveraging First Insight's ...

Last summer founder Johnnie Boden called himself a 'nitwit' for trying to take the clothing brand down a trendier route and this season you'll still be able to pick up an everyday jersey dress ...

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