Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

Jeep surprised Super Bowl viewers with a calm meditation on life in the form of a long commercial featuring Harrison Ford - and one of its biggest competitors.

In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth ...

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and ...

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...

There's a reason SUVs continue to dominate most of the automotive market as a whole. The 1990s had a serious influence.