There's a reason SUVs continue to dominate most of the automotive market as a whole. The 1990s had a serious influence.

In a Super Bowl with no shortage of star power and slapstick comedy during the commercials, Jeep surprised in the fourth ...

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...

Harrison Ford doesn't do many TV commercials. And he was pretty sure he wasn't going to do a Super Bowl commercial for Jeep.

Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

Harrison Ford surprised in a sprawling, narrative-driven and rugged fourth quarter Super Bowl spot for Jeep, directed by James Mangold.

Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and ...