Jaguar, zebra and snow leopard, oh my! Angel Ramos, Fred Castleberry and Richard Anderson weigh in on the trend.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Lola Cars has appointed British racing driver and broadcaster Johnny Herbert as Global Brand Ambassador. Herbert earned three ...

ShareIn 2025, the value of the top 25 IT services brands has reached $163 billion, according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Fifteen out of the top ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

The Jaguar D-Type revolutionized sports car design with aircraft-inspired, lightweight engineering and achingly gorgeous aerodynamics contoured for new top speed records that Jaguar seemed to set year ...

As Phoenix continues to grow its transportation system — from light rail and buses to scooters and electric bikes — the mayor ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Lamborghini sees continuation cars as "rewriting history" and it's not interested despite some serious profit potential ...